幼兒園內部行銷評估指標建構之研究 | 全國各校統一編號資料庫

陳玉娟,內部行銷,幼兒園,指標,InternalMarketing,Preschool,Indicators,伴隨著少子化趨勢的來臨，內部行銷可以成為幼兒園經營的利器；內部行銷首次在1970年代 ...

Following the coming of fewer-children trend, internal marketing is a useful tool to make preschool better. The internal marketing concept was first proposed in the mid 1970s as a way of achieving service quality. The organization must have satisfied employees and treated employees as customers by internal marketing strategies. This study aims to construct internal marketing indicators of preschools in Taiwan. The Delphi technique was used. Data were collected from 31 specialists who work in universities, colleges, and preschools. After completing three times of Delphi techniques arrangement, the study has established six main components of preschool internal marketing, 49 internal marketing indicators. The six main dimensions of preschool internal marketing terms: management support,...